BRANDING, STRATEGY, VISUAL IDENTITY

Keepsake Coffee

Jay is a coffee professional based in Halifax with a well-rounded skillset from his long history in the industry.  This project involved developing a cohesive brand strategy and a new visual identity that covers a range of uses: a mobile cafe, a permanent cafe space, and a consulting side of the business.

The brand is built on a clean modern appearance, but with a timeless industrial feel. With a wide range of clients, the unifying goal became providing a consistent neighbourhood cafe experience that would make any day noteworthy. Jay’s time working in machine maintenance is reflected in the industrial typeface and overall cafe decor. The name brings together the whole vision by encouraging customers to Cherish their Everyday Coffee and become Fond of the Familiar.

Core Values: Reliable, Approachable, Professional, Timeless