Branding, Packaging Design, Visual Identity

Bonavista Coffee Company—Packaging Update

New packing and visual identity update for Bonavista Coffee Company, a micro coffee roaster based in Newfoundland. The two package designs differentiate coffee and espresso brewing methods and roast profile. Layout and hierarchy bring the farmer and place of origin to the forefront, with extensive information on the back for the curious customer or coffee connoisseur. Side panel illustrations for the espresso bag were drawn by artist Noah Bender.

The visual identity reflects the forward-thinking nature of the company with simple pastel colours. The strong history of early European explorers and cartography is emphasized by the giant “B” monogram. This is contrasted by two modern typefaces: a post-geometric sans Halcyon brings a bold, modern look; and a strong slab-serif Artegra Slab emphasizes the hard-working nature of the small community of Bonavista.