BRANDING, STRATEGY, VISUAL IDENTITY

Bianca & Co Microblading Studio

Nicole is a Microblading artist based in Toronto with a design background that sets her apart in the traditional beauty industry. Our task was to develop a cohesive brand strategy and new visual identity to reflect how much her business has grown.

The brand is built on two contrasting ideas to create a unique vision. The first concept, Non-Conventional Beauty, takes a bold, fresh new approach to the traditional beauty industry. It targets non-typical beauty clients and highlights Nicole's smart and artistic style. The second concept, The Future is Natural, takes cues from Nicole's love of plants and the natural environment. The studio is crisp and professional, yet the experience is comfortable, and the conversation is relaxed.

Core Values: Honest, Approachable, Professional, Artistic